About Cinerea

Built by
Storytellers.
Driven by Intent.

Cinerea was built on a shared belief that storytelling deserves both creative soul and executional rigour. What brought us together was not just a love for film, but a deeper instinct to create work that moves people, serves the brief, and stands the test of time.

Over the years, that belief has grown into a company shaped by complementary strengths — production, content, and marketing — coming together to build stories with intent, discipline, and impact. Cinerea is not just the sum of three founders. It is a shared pursuit of meaningful storytelling, built frame by frame.

"

"Every frame carries intention.
Every story carries responsibility."

10+
Years of Experience
132+
Films Delivered
40+
Brand Partners
30+
Creative Collaborators

The People Behind It

The Founders

Rohit Mhatre
01
Co-Founder | Production & Original Media
Rohit
Mhatre

Rohit brings deep production expertise to Cinerea, backed by years of experience across commercials, corporate films, documentaries, branded content, and video production. With a strong command over the complete production lifecycle — from concept development and pre-production to shoot and post — he leads with a focus on precision, quality, and seamless execution.

His strength lies in turning creative ambition into efficient, on-ground reality. With a practical understanding of timelines, budgets, and production logistics, Rohit helps ensure that every project is delivered with discipline, clarity, and high executional standards. At Cinerea, he anchors the production backbone of the company while continuing to shape its original media and content vision.

Sumukh Tawde
02
Co-Founder | Content & Creative Development
Sumukh
Tawde

Sumukh's experience spans films, television, OTT, and digital content, giving him a strong understanding of both storytelling and audience behaviour across market. Having worked across leading media platforms and formats, he brings a content-first perspective shaped by consumer insight, creative judgement, and commercial awareness.

His work consistently aims for the balance between artistic value and wider acceptance — a space where strong content meets real audience connection. At Cinerea, he drives content and creative development with a focus on relevance, resonance, and long-term storytelling value.

Rohan Patil
03
Co-Founder | Marketing & Brand Strategy
Rohan
Patil

Rohan Patil brings a unique blend of business strategy, audience understanding, and entertainment marketing to Cinerea. He brings a sharp understanding of audience behaviour, brand building, and entertainment marketing, having led the launch of five television channels, sports IPs, marquee events, and film campaigns across some of India's leading media and entertainment companies like Zee Entertainment and Viacom18 — earning multiple industry Golds including CMO Asia.

At Cinerea, he drives strategy, growth, partnerships, and market expansion, helping shape the company's evolution into an integrated storytelling ecosystem. His approach combines creative thinking with commercial insight, ensuring that every story, campaign, and content property is built with a clear understanding of audience behaviour, cultural relevance, and business impact.

Passionate about the intersection of storytelling, technology, and growth, Rohan plays a key role in building new opportunities across branded content, original IPs, entertainment partnerships, and emerging AI-enabled creative workflows.