The People Behind It
The Founders
Mhatre
Rohit brings deep production expertise to Cinerea, backed by years of experience across commercials, corporate films, documentaries, branded content, and video production. With a strong command over the complete production lifecycle — from concept development and pre-production to shoot and post — he leads with a focus on precision, quality, and seamless execution.
His strength lies in turning creative ambition into efficient, on-ground reality. With a practical understanding of timelines, budgets, and production logistics, Rohit helps ensure that every project is delivered with discipline, clarity, and high executional standards. At Cinerea, he anchors the production backbone of the company while continuing to shape its original media and content vision.
Tawde
Sumukh's experience spans films, television, OTT, and digital content, giving him a strong understanding of both storytelling and audience behaviour across market. Having worked across leading media platforms and formats, he brings a content-first perspective shaped by consumer insight, creative judgement, and commercial awareness.
His work consistently aims for the balance between artistic value and wider acceptance — a space where strong content meets real audience connection. At Cinerea, he drives content and creative development with a focus on relevance, resonance, and long-term storytelling value.
Patil
Rohan brings a marketing-first lens to Cinerea, shaped by over 15 years of experience across media, entertainment, events, films, and real estate. His work sits at the intersection of storytelling, brand strategy, media thinking, and audience engagement — helping shape content and campaigns that are not only creatively strong, but also strategically relevant.
Over the course of his career, he has worked across television channel launches, sports properties, award shows, film campaigns, and premium real estate brands, building integrated marketing ecosystems that combine narrative, amplification, and on-ground impact. At Cinerea, he helps ensure that stories are not just well crafted, but also well positioned, audience-aware, and built to create meaningful business value.